Krispy Kreme

I used to nearly lose my mind over these donuts when I was a child. They were the brass ring of decadent breakfast foods we could only nag my mother to procure from the grocery store on the rarest of occasions. They sold out quickly is one reason. The sugar content pretty much disqualified them as nutritious edibles as far as my mother was concerned (not that that always mattered). We didn’t have a Krispy Kreme store near us; those were all in the NC area. My memory of such was always in a oblong box of about 12 that rarely lasted beyond grocery day to actually be enjoyed for breakfast.

In the late nineties, I got wind that Krispy Kreme was going public. A day after they issued stock, I bought in. Within a few weeks I’d doubled my money. Fearful my joy ride wouldn’t last much longer, I sold my stock about three months after my purchase and made a lovely profit…then watched the price continue to go up, up and up. Clearly the nation wanted sugar in the shape of yeasty circles, and they wanted them hot and fresh from the bakery. Stores opened up all over the country, and when they did they brought long lines and crowds. Enterprising fund-raisers got there early then sold them at local venues. I cursed my hastiness in selling.

Then someone blew the whistle that they were…gulp…not so healthy (probably when the Jareds of the world realized they’d put on a few pounds and it was time to return to Subway). The lines weren’t so long anymore. The stock price plummeted and Krispy Kreme was in trouble. The good news is, I believe they have since recovered and hallelujah for that.

You know, there are some companies you don’t necessarily want to (or shouldn’t) patronize that much, but you always want to know they are around in case you need them. Ben & Jerry’s, Cinnabon’s, Godiva Chocolate and Krispy Kreme are those types of companies. You certainly could live in a world without them…but what fun would that be?

Long Live the Kreme!

Enjoy!